Why is digitising insurance sales key for banks?
Banking today is much more than loans and personal accounts. It also means a broad range of insurance products available to a bank’s customers. The trouble is that selling those products is often complicated, usually involving many documents and formalities. Our aim was to build an InsurTech platform that would change the approach to selling insurance — above all, to simplify the process, speed up service and improve the experience of both customers and advisers.
The goals we set for the project
From the very start we defined clear goals for the platform:
- A significant reduction in the time needed to process applications and issue policies.
- Automated document generation and an end to manual work.
- One central place for information about the available offers.
- A high level of customer data security, in line with current regulations.
The system architecture: a solid base for growth
To make the platform reliable and scalable, we used modern, proven technology:
.NET Core — a solid foundation
We chose .NET Core as the main backend technology for its stability, flexibility and the ease of adding new features. As a result, the platform was ready for future extensions without rebuilding the whole system.
REST API — integration with external systems
Another key element was integration with insurers’ systems through a REST API. This allowed current offers to be fetched automatically and documents to be generated directly from the platform.
Data security
Data security was our priority. We implemented advanced data encryption and authorisation mechanisms that meet the strict requirements of the financial sector.
UX that makes users’ lives easier
When designing the platform we focused on simplicity and intuitiveness:
Step-by-step forms
We built forms that guided the user step by step, making each next stage of the process clear. Customers felt at ease, and advisers could work more efficiently.
A clear user interface
We made sure the interface was easy to read, with every element clearly labelled and the application process flowing smoothly and logically. A minimalist design and a consistent colour scheme helped users focus only on what mattered.
Results and benefits of the rollout
After launch, the platform delivered concrete results:
- Much shorter customer service times.
- Fewer errors in documentation.
- Higher satisfaction among both customers and bank advisers.
- An insurance sales process fully compliant with current regulations.
A platform that changed insurance sales
Our InsurTech platform showed that effective digitisation of business processes in banking is not only possible but, above all, necessary. The project was an important milestone for us, confirming our ability to build efficient, user-friendly systems.
If you are considering a similar solution in your institution, get in touch — we will gladly tell you more.