Why is digitization of insurance sales crucial for banks?
Today's banking is much more than just loans and personal accounts. It is also a wide range of insurance products available to bank customers. The problem, however, is often the complexity of the process of selling these products, which usually requires a lot of paperwork and documentation. Our goal was to create an InsurTech platform to change the approach to insurance sales, specifically to simplify the process, speed up service and improve the experience for customers and advisors.
The goals we set for the project
From the very beginning, we defined clear goals that the platform was to achieve:
Significant reduction in the time it takes to process applications and conclude policies.
Automate document generation and eliminate manual work.
Centralization of information about available offers.
High security of customer data in accordance with current regulations.
System architecture is a strong foundation for development
To ensure the reliability and scalability of the platform, we used modern and proven technology:
.NET Core - a solid foundation
.NET Core was chosen as the main backend technology because of its stability, flexibility and ability to easily develop new features. This ensured that the platform was ready for future extensions without having to rebuild the entire system.
REST API - integration with external systems
Another important element was the integration with insurance company systems via REST API. This allowed automatic downloading of current offers and generation of documents directly from the platform.
Data security
Data security was our top priority. We have implemented advanced data encryption and authorization mechanisms that meet the stringent requirements of the financial sector.
UX that makes life easier for users
In designing the platform, we focused on simplicity and intuitiveness:
Step-by-step forms
We created forms that guided the user step by step, clearly communicating the next steps in the process. This made customers feel comfortable and allowed advisors to work more efficiently.
Clear user interface
We took care of the legibility of the interface so that each element was clearly described and the application process was smooth and logical. Minimalist design and a consistent color scheme helped focus users' attention on only what is important.
Results and benefits of implementing the platform
After implementing the platform, we achieved concrete results:
Significantly reduced customer service time.
Fewer documentation errors.
Higher satisfaction levels for both customers and bank advisors.
Full compliance of the insurance sales process with current legal regulations.
The platform has transformed insurance sales
Our InsurTech platform demonstrated that effective digitization of business processes in banking is not only possible, but most importantly needed. This project was an important milestone for us, confirming our ability to create efficient and user-friendly systems.
If you are thinking about implementing a similar solution in your institution, contact us, we will be happy to tell you more.
